World Pepper Rice Day Returns for a Second Global Celebration in 2026

The World Sizzles Together Again

On 3 July 2026, Pepper Lunch celebrates the second edition of World Pepper Rice Day, bringing guests, restaurant teams and partners around the world together once again for a day dedicated to the brand's iconic Pepper Rice.

First introduced in 2025, World Pepper Rice Day was created as an annual global celebration of the dish at the heart of Pepper Lunch. Its inaugural edition united fans across markets around the unmistakable sizzling experience and went on to achieve a Guinness World Records™ title, turning the first World Pepper Rice Day into a truly global moment. The 2025 campaign also delivered 2.5 times the usual customer traffic and 3.2 times the average Pepper Rice portions across participating markets.

Now, the sizzle returns.

For 2026, World Pepper Rice Day is bigger and more inclusive, extending the celebration from opening to closing across participating Pepper Lunch outlets worldwide, including food-court locations.

For one day only, participating restaurants will once again invite guests to enjoy an exclusive 1-for-1 Beef Pepper Rice offer, creating the perfect reason to bring someone along and share the sizzling experience together. The offer is also being promoted publicly in all global markets. Pepper Lunch — 1-for-1 Beef Pepper Rice for World Pepper Rice Day.

But World Pepper Rice Day is about more than a promotion. It is a celebration of the people who bring Pepper Lunch to life: the guests who mix every plate their way, the restaurant teams behind every sizzle, and the partners and communities that have helped take Pepper Rice from Japan to the world.

From one record-breaking day to an annual global tradition, 3 July is becoming a day for Pepper Lunch communities everywhere to come together around one shared experience.

One dish. One day. One global sizzle.
Happy World Pepper Rice Day 2026!