Pepper Lunch Launches EcoTeppan™, a First-of-Its-Kind Takeaway Experience
New proprietary takeaway packaging delivers enhanced heat retention while supporting a more sustainable off-premise dining experience
Pepper Lunch, the Japanese-born experiential fast-casual concept with more than 570 locations across 17 countries, today announced the limited period launch pilot of EcoTeppan™, an innovative new takeaway packaging experience engineered to keep Pepper Lunch meals hotter, fresher and more satisfying beyond the restaurant.
EcoTeppan represents a major evolution for the brand’s off-premise dining experience. Designed specifically for takeaway and delivery orders, the proprietary packaging system helps retain heat and food quality longer, allowing guests to enjoy the signature Pepper Lunch experience wherever they are.
EcoTeppan has been introduced with three core pillars in mind:
- Heat Retention
- Sustainability
- First-to-market advantage for franchisees
The EcoTeppan dish itself is made from bagasse, a regenerative blend created from reclaimed sugarcane fiber and bamboo byproducts that would otherwise become agricultural waste. The container is fully compostable and was engineered to support heat retention while reducing environmental impact across the takeaway experience.
The proprietary EcoTeppan packaging was developed over a multi-year innovation process to enhance temperature retention and improve overall takeaway quality without compromising convenience. The packaging is designed exclusively for takeaway and delivery orders and will be introduced globally as part of a coordinated brand-wide rollout.
The launch will be supported by an integrated global campaign across in-store, digital and social channels, including new creative assets, videos and guest engagement initiatives designed to introduce customers to the EcoTeppan experience.
Founded in 1994, Pepper Lunch is known around the world for its signature DIY teppan dining concept, where premium ingredients are served sizzling on a patented hot iron plate. The brand continues to expand globally while evolving the guest experience across dine-in, takeaway and delivery occasions.
