Cat. PL-A-001Vault 01 · 1994
1994 · Tokyo, Japan
Ginza Storefront
The first Pepper Lunch door. Eight-seat counter, one grill captain, a line around the block by the third week.
Our Story
The Original DIY Teppanyaki
Born in Tokyo in 1994, Pepper Lunch wasn't just a new restaurant. It was a new kind of satisfaction.
Our Community
The Crews. The Guests. The Plate.
Tokyo, Hong Kong, Singapore, Sydney, Los Angeles — one 280°C plate. The team behind the counter knows your name and your order; the people across the table finish the sizzling experience. The community is the dish.
Guinness World Record
Yes, We Hold a World Record.
Pepper Lunch is officially in the Guinness World Records book. We earned it on World Pepper Rice Day, when fans in 17 countries showed up to the plate at the same hour to make it happen. Very few restaurant brands hold an official Guinness title — we do, and we're proud of it.
World Pepper Rice Day
Officially Amazing · Guinness World Records
From the Vault
Thirty Years of Sizzle,
Pulled From the Files.
The first door, the original plate, opening-day storefronts. Scroll across the table.
— Archive maintained by Hot Palette Inc. · 1994–Present
Who We Are
01
Our Mission
Put the cooking in the diner's hands. Food tastes better when you finish it yourself, on a 280°C plate that turns lunch into a moment worth looking up from.
02
Our Values
Quality you can hear. Ingredients we'd cook at home. The same sear, the same welcome, the same plate — in Tokyo and in Tempe.
03
Our Promise
Same sizzle in Tokyo, Singapore, Los Angeles and Hong Kong. Same fresh prep, same warm room, same plate that lets you decide when the cook is done.
Never Miss a Sizzle
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News & Press
Latest News
Pepper Lunch Reaches 581+ Locations Worldwide
Hot Palette Holdings celebrates the brand crossing 581 restaurants across 17 countries.
World Pepper Rice Day Returns for a Second Global Celebration in 2026
Pepper Lunch brings back World Pepper Rice Day on 3 July 2026, inviting guests around the world to come together once again to celebrate the iconic Beef Pepper Rice and the signature sizzling experience that started it all.
Pepper Lunch Launches EcoTeppan™, a First-of-Its-Kind Takeaway Experience
New proprietary takeaway packaging delivers enhanced heat retention while supporting a more sustainable off-premise dining experience
Pepper Lunch Wins Three Honours at the 2026 QSR Media Asia Awards
Pepper Lunch has received three honours at the 2026 QSR Media Asia Awards, recognising the brand’s achievements in global marketing, strategic collaboration and restaurant experience innovation.
Pepper Lunch Sets Guinness World Records™ with World Pepper Rice Day Celebration
Pepper Lunch made history on the inaugural World Pepper Rice Day, achieving a Guinness World Records™ title for the most photos of hot plate Pepper Rice uploaded to Facebook in one hour, bringing fans and Pepper Lunch communities around the world together in one sizzling global celebration.
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Ready When You Are