Latest News
Press coverage, expansion announcements, and the latest from Pepper Lunch and Hot Palette.
Pepper Lunch Reaches 581+ Locations Worldwide
Hot Palette Holdings celebrates the brand crossing 581 restaurants across 17 countries.
World Pepper Rice Day Returns for a Second Global Celebration in 2026
Pepper Lunch brings back World Pepper Rice Day on 3 July 2026, inviting guests around the world to come together once again to celebrate the iconic Beef Pepper Rice and the signature sizzling experience that started it all.
Pepper Lunch Launches EcoTeppan™, a First-of-Its-Kind Takeaway Experience
New proprietary takeaway packaging delivers enhanced heat retention while supporting a more sustainable off-premise dining experience
Pepper Lunch Wins Three Honours at the 2026 QSR Media Asia Awards
Pepper Lunch has received three honours at the 2026 QSR Media Asia Awards, recognising the brand’s achievements in global marketing, strategic collaboration and restaurant experience innovation.
Pepper Lunch Sets Guinness World Records™ with World Pepper Rice Day Celebration
Pepper Lunch made history on the inaugural World Pepper Rice Day, achieving a Guinness World Records™ title for the most photos of hot plate Pepper Rice uploaded to Facebook in one hour, bringing fans and Pepper Lunch communities around the world together in one sizzling global celebration.
Pepper Lunch Celebrates the First-Ever World Pepper Rice Day
A global celebration 31 years in the making, World Pepper Rice Day brings Pepper Lunch communities around the world together on 3 July to celebrate the original Pepper Rice and the signature sizzling experience behind it.
Pepper Lunch Celebrates 30 Years of the Sizzle
Three decades after Pepper Lunch began serving its signature sizzling experience in Japan, the hot iron plate remains at the heart of the brand.
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About Pepper Lunch
Founded in 1994, Pepper Lunch is a Japanese-born experiential fast-casual concept with 560+ locations across 17 countries. Operated in North America by Hot Palette Inc.